CEO Profile (Speediance)
Name: Tao Liu
Title: Founder & CEO, Speediance
Company: Speediance Life Technology Co., Ltd.
Headquarters: Shenzhen, China
About the CEO
Tao Liu is the founder and CEO of Speediance, an emerging leader in the smart fitness equipment industry. With over seven years of experience in hardware product development and leadership roles at some of China’s most innovative tech companies—including FITURE, a pioneer in smart fitness, and XGIMI, a leading name in consumer projection technology—Tao has overseen the development of products with over ¥1 billion in cumulative sales. A fitness enthusiast himself, Tao experienced first-hand the challenges that many beginners face: limited professional guidance, lack of motivation, and home equipment that often fails to deliver long-term engagement. These early frustrations ultimately became the catalyst for a bigger question—could home strength training be reimagined through better product design and smarter technology?
Tao’s exploration into adjacent technologies led him to the field of motor-driven control systems, where he saw how precision motors could enable real-time, adaptive force output in various applications. This insight became the cornerstone of Speediance’s innovation: replacing static weights with digitally controlled resistance powered by high-precision motors, allowing for a training experience that is dynamic, responsive, and personalised.
About Speediance
Founded in December 2020, Speediance is a next-generation fitness technology company on a mission to digitise, democratise, and platformize strength training. The brand aims to bring professional-grade workouts into the home, combining smart hardware, adaptive AI, and a community-driven ecosystem. In late 2021, Speediance launched its first product on Kickstarter, raising nearly $600,000 at an average unit price of $2,100. It became the platform’s only AI-powered strength training device, setting a new benchmark for innovation in the fit-tech category. Since then, Speediance has been recognised by a wide range of influential media and industry voices, including:
- SELF – 2023 SELF Home Fitness Awards
- GQ – 2023 GQ Fitness Awards
- Gear Patrol – The Best Home Gym Machines for Every Humble Training Setup
- Android Police – Best Smart Home Gym Equipment in 2024
- Good Housekeeping – 2024 Best Fitness Award
- The Ambient – CES 2025 Top Smart Home Picks
- Trusted Reviews – Best in Show, CES 2025
Leadership & Vision
Tao Liu believes that great technology should solve real problems and enhance daily lives. His leadership style reflects a product-first mindset, focused on intuitive design, user feedback, and solving for long-term consistency in fitness habits. Speediance’s digital weight system, powered by robotic-grade motors, offers precision, variability, and real-time adaptability—making strength training more accessible, safe, and motivating for users of all fitness levels. Looking ahead, Tao envisions a future where connected fitness is not just about equipment, but about enabling a lifelong, intelligent health companion.
Founder’s Message
“At Speediance, we believe in the power of innovation to change lives. Fitness, like technology, is an area where possibilities are limitless—if we dare to think bigger. We’re not here to follow trends; we’re here to create them. We’re also not just a gym equipment company; we are here to support people to live their best lives. Every great breakthrough starts with a single idea—and we’re just getting started. Thank you for being a part of this journey. Moving forward, we will redefine what’s possible.” — Tao Liu, Founder & CEO of Speediance
Personal Touch
Tao is not just a builder of fitness products—he’s their user. He personally tests Speediance updates and product ideas, always seeking ways to enhance the workout experience. His journey—from a product manager frustrated by dusty home equipment to an entrepreneur shaping the future of smart strength training—embodies Speediance’s belief in redefining what’s possible.
